Privacy Policy

Sladders Ltd · Effective Date: 1st August 2026

Sladders Ltd (“Sladders”, “we”, “us”, “our”) respects your privacy. This Policy explains how we collect, use, share and protect your personal data.

We are the data controller for your personal data under UK GDPR and the Data Protection Act 2018.

1. Who this applies to

This Privacy Policy applies to users of Sladders services, including:

• Sladders, our global free-play sports prediction platform.
• Sladders Bet, our regulated gambling product for eligible users in the United Kingdom.
• Sladders.com and other websites or services operated by Sladders Ltd that refer to this Policy.

Sladders and Sladders Bet use a shared Sladders account and certain information is used across both services.

Some types of personal data and processing described in this Policy apply only if you use Sladders Bet or participate in particular competitions or promotions.

• You must be 16 or older to use Sladders.
• You must be 18 or older and meet the applicable eligibility requirements to use Sladders Bet.

2. What data we collect

Depending on the Sladders services you use, we may collect:

• Account & profile data – name, username, email, phone number, profile photo, date of birth or age information and account settings.
• Contact data – email address, phone number and other information used to communicate with you.
• Prediction & competition data – predictions, competition entries, points, leaderboard positions, performance cards and competition results.
• Team & Private League data – teams, team membership, Captain status, starting five and bench selections, Private League membership and related activity.
• Chat data – messages and other information you provide through Private League Chat.
• Device & technical data – device type, operating system, IP address, browser information, app information, cookies and similar technologies.
• Location & geolocation data – location information where required for eligibility, security, regulatory or other applicable purposes.
• Marketing & communications data – marketing preferences, opt-in choices and communications with us.
• Support & complaint data – information you provide when contacting Support, submitting feedback or making a complaint.
• Promotional prize data – information required to determine prize eligibility, contact winners and process prize payments.
• Fraud, security & compliance data – information relating to suspected fraud, misuse, security events, investigations and compliance checks.

If you use Sladders Bet, we may also collect:

• Verification & KYC data – identity information, date of birth, address information, identity documents, proof of address and verification results.
• Payment & Wallet data – deposits, withdrawals, payment methods, transaction references, subscriptions, winnings and Wallet balances.
• Gambling activity data – paid competition participation, prediction submissions, Passes and other information relating to your use of Sladders Bet.
• Responsible gambling data – Deposit Limits, Reality Checks, Timeouts, Self-Exclusion, Gaming Account Closure and relevant responsible gambling interactions.
• GAMSTOP data – information required to check and apply applicable GAMSTOP self-exclusions.
• Financial-crime data – information generated or obtained through anti-money laundering, fraud-prevention and other financial-crime checks.

We only collect personal data that is reasonably necessary for the relevant purpose.

3. Why we use your data

We use personal data for purposes including:

Where we rely on legitimate interests, we consider whether our interests are necessary and proportionate and balance them against your rights and interests.

Where processing is required by law or regulation, failure to provide required information may mean that we cannot provide some or all of the relevant service to you.

4. How Sladders and Sladders Bet share data

Sladders and Sladders Bet use a shared Sladders account.

Information that may be used across both services includes:

• Account and profile information.
• Predictions and saved drafts.
• Teams and team membership.
• Private Leagues.
• Leaderboards.
• Performance cards.

This allows eligible users to access shared Sladders features without maintaining separate accounts.

Information relating specifically to regulated gambling activity, such as KYC checks, deposits, Wallet transactions, paid subscriptions, withdrawals and responsible gambling controls, is processed where required for Sladders Bet.

Closing or restricting access to one Sladders service does not necessarily mean that all information associated with your shared Sladders account can immediately be deleted. We may need to retain certain information to provide another Sladders service or meet legal, regulatory, security or compliance obligations.

5. Sladders Bet verification and regulatory processing

Sladders Bet is a regulated gambling product.

If you use Sladders Bet, we process personal data to meet applicable legal and regulatory requirements, including:

• Verifying your identity.
• Verifying your age.
• Verifying your address.
• Determining your eligibility to use Sladders Bet.
• Carrying out geolocation or location checks where applicable.
• Preventing fraud and financial crime.
• Monitoring transactions and gambling activity where required.
• Meeting record-keeping and regulatory reporting obligations.

We may use third-party verification, fraud-prevention and compliance providers to assist with these checks.

Where we cannot verify information using available systems, we may ask you to provide additional information or documents.

We may carry out additional verification or compliance checks during your relationship with Sladders Bet where reasonably required.

6. Free competitions, promotions and prize winners

Sladders may offer promotional prizes through selected free competitions.

Participation and prize eligibility may depend on requirements set out in the applicable promotional Terms and Conditions, including age and geographic eligibility.

If you win a promotional prize, we may process information required to:

• Confirm your identity.
• Confirm your age.
• Confirm your country or territory of residence.
• Confirm compliance with the applicable competition rules.
• Contact you about your prize.
• Process payment of your prize.
• Prevent fraud or misuse.
• Meet applicable legal, tax, accounting or compliance requirements.

Free competition cash prizes are processed separately from the Sladders Bet Wallet and may require you to provide appropriate bank or payment information.

We may ask for identity or other evidence where necessary to confirm eligibility or where a fraud, underage-use, security or compliance concern arises.

7. Responsible gambling and self-exclusion

If you use Sladders Bet, we process information required to provide and enforce responsible gambling controls.

This may include information relating to:

• Deposit Limits.
• Reality Checks.
• Timeouts.
• Self-Exclusion.
• Gaming Account Closure.
• Gambling activity and account history.
• Relevant interactions with Sladders concerning gambling behaviour.

We may use this information to apply restrictions to your account, meet regulatory requirements, identify potential risks and provide appropriate responsible gambling interventions.

Sladders Bet also participates in GAMSTOP.

We process the personal information necessary to check applicable customer information against GAMSTOP and to prevent access to gambling where an active GAMSTOP exclusion applies.

Responsible gambling and self-exclusion information may continue to be retained after you stop gambling where necessary to comply with regulatory requirements, prevent prohibited re-registration or protect customers.

8. Automated processing and decision-making

We use automated systems for certain verification, security and regulatory processes.

KYC and verification

Automated verification systems may check information such as your identity, age and address.

These systems may automatically approve or reject a verification check.

Where a check is rejected, information about the result may be made available to Sladders for manual processing or review. We may ask you to provide further information or documents before determining whether the applicable verification requirements have been satisfied.

GAMSTOP

We use automated processes to check applicable customer information against GAMSTOP.

Where an applicable active GAMSTOP self-exclusion is identified, access to gambling through Sladders Bet will be prevented or restricted in accordance with applicable requirements.

Fraud, security and compliance

We may also use automated systems to identify potentially fraudulent, suspicious or unusual activity.

Automated alerts or risk indicators may result in further checks or manual investigation where appropriate.

Where applicable data protection law gives you rights relating to a solely automated decision that produces legal or similarly significant effects, you may contact us using the details in section 19.

9. Cookies & tracking

We use cookies and similar technologies to:

• Operate and secure our services.
• Remember applicable preferences.
• Understand how our websites and services are used.
• Improve performance and functionality.
• Support analytics and marketing where permitted.

Where required, we will ask for your consent before using non-essential cookies or similar technologies.

You can manage applicable cookie preferences through the available cookie controls and your browser or device settings.

For further information, see our Cookie Policy.

10. Sharing your data

We may share personal data where necessary with:

• Payment providers for deposits, withdrawals and prize payments.
• KYC, identity and age-verification providers.
• Fraud-prevention and financial-crime service providers.
• GAMSTOP and other applicable self-exclusion services.
• Hosting, cloud, communications and IT service providers.
• Analytics and marketing providers where permitted.
• Professional advisers, including legal, accounting and compliance advisers.
• Regulators, law enforcement agencies, courts and public authorities where legally required or permitted.
• Other service providers necessary to operate Sladders and Sladders Bet.

Where information is displayed through leaderboards, teams, Private Leagues or similar features, relevant account or performance information may also be visible to other Sladders users as part of the service.

We do not sell your personal data.

11. International transfers

Some of our service providers or partners may process personal data outside the United Kingdom.

Where personal data is transferred internationally, we use appropriate safeguards as required by applicable data protection law.

These may include:

• UK adequacy regulations or approved data bridges.
• The UK International Data Transfer Agreement or UK Addendum to approved Standard Contractual Clauses.
• Other legally permitted safeguards.

We take reasonable steps to ensure that international transfers receive an appropriate level of protection.

12. How long we keep your data

We keep personal data only for as long as reasonably necessary for the purposes described in this Policy and to meet our legal, regulatory, security and compliance obligations.

In general:

• Sladders account, profile and ordinary gameplay information is retained while your account is active and normally for up to 2 years after account closure.
• Private League Chat is normally retained for up to 12 months after the relevant message or league inactivity, unless longer retention is necessary for security, complaints, investigations or legal purposes.
• Sladders Bet identity, KYC, financial, Wallet and gambling records are normally retained for at least 5 years after the relevant gambling relationship ends where required for legal, regulatory, fraud-prevention or compliance purposes.
• Responsible gambling and self-exclusion information may be retained for at least 5 years after the relevant gambling relationship or exclusion ends where necessary to meet regulatory requirements or prevent prohibited re-registration.
• Promotional winner and prize-payment records may be retained for up to 6 years after payment.
• Complaints, disputes and significant fraud or security investigation records may be retained for up to 6 years after final resolution or closure.
• Support enquiries are normally retained for up to 2 years after resolution.
• Marketing information is retained while relevant to your marketing preferences. Where you opt out, we may retain limited information necessary to ensure that your preference continues to be respected.
• Routine technical and security logs are normally retained for up to 12 months unless longer retention is necessary for security or investigation purposes.

Some information may be retained for longer where required by law, a regulator, an ongoing investigation, dispute or legal claim.

Where information is no longer required, we securely delete or anonymise it.

13. Your rights

You have rights under applicable data protection law, which may include the right to:

• Access your personal data.
• Correct inaccurate or incomplete data.
• Request deletion of your data.
• Restrict certain processing.
• Object to certain processing, including direct marketing.
• Receive certain data in a portable format.
• Withdraw consent where processing relies on consent.
• Raise concerns about certain automated decisions where applicable.
• Complain to the Information Commissioner's Office (“ICO”).

Some rights are subject to legal exceptions.

For example, we may be unable to delete information that we are required to retain under gambling, financial-crime, tax, regulatory or other legal requirements.

To exercise your rights, contact privacy@sladders.com.

14. Data security

We use appropriate technical and organisational measures to protect personal data.

These measures may include:

• Encryption.
• Secure servers and infrastructure.
• Access controls.
• Authentication and account-security measures.
• Monitoring and logging.
• Appropriate restrictions on staff and service-provider access.

No system can guarantee absolute security.

If a personal data breach occurs, we will assess it and notify affected individuals and the ICO where required by applicable law.

15. Young people

Sladders is available only to users aged 16 or over.

Sladders Bet is available only to eligible users aged 18 or over.

We do not knowingly allow anyone under 16 to create or use a Sladders account.

We may use age information and appropriate checks to help enforce these requirements.

If we become aware that an individual does not meet the applicable minimum age, we may restrict or close the relevant account and take appropriate steps in relation to their personal data.

If you are a parent or guardian and believe that someone under 16 has provided personal data to Sladders, please contact privacy@sladders.com.

16. Marketing

We only send electronic marketing where permitted by applicable law.

This may include where:

• You have given consent; or
• The PECR “soft opt-in” applies to an existing customer relationship.

Where marketing relates to Sladders Bet or other gambling services, additional regulatory and responsible marketing requirements apply.

You can opt out of marketing at any time through:

• The unsubscribe option in applicable communications.
• Your available account preferences.
• Contacting us.

Opting out of marketing does not prevent us from sending necessary service, security, regulatory or account communications.

17. Your choices and permissions

Where we rely on your consent for particular processing, you can withdraw that consent at any time.

This may include certain:

• Marketing communications.
• Cookies and tracking technologies.
• Device permissions.

Withdrawing consent does not affect processing that took place lawfully before consent was withdrawn.

Some Sladders or Sladders Bet features may not function properly where a permission that is necessary for that feature is disabled.

18. Changes to this Policy

We may update this Policy from time to time, including where our services, technology, legal obligations or regulatory requirements change.

We will publish the updated Policy and update its effective date.

If we make material changes, we will take reasonable steps to notify you in advance where appropriate.

19. Contact us

Questions, requests or concerns about your personal data?

Email: privacy@sladders.com

Or write to:

Sladders Ltd
128 City Road
London
EC1V 2NX
United Kingdom

You also have the right to complain to the Information Commissioner's Office if you are unhappy with how we handle your personal data.